concept. a hydrating shampoo to cleanse, moisturise and strengthen hair. benefits. helps add softness and shine, reduces frizz, helps detangle and improve manageability, sulfate-free cleansers’ gently clean to reduce colour fading. how to use. wet hair, lather and rinse. 1ltr / 35fl.oz recommended for dry, colour-treated hair. vegan / cruelty free / made without sulfates, parabens or gluten.