It should provide a safe space for clients to relax and unwind, and escape the stress of everyday life even if only for a few hours. Be it loyalty programmes, your superb service or regular events, giving back to the community is a great way to spread the word about your business and engage new clients.
Here are our 5 helpful tips for creating a community for your salon:
1. Quality of service
Let's begin with the basics - what better way to attract a business tribe than by creating an environment which prioritises quality and care for customers?
Word of mouth is a powerful tool that should not be underestimated. Every person is a part of a wider social network, and with the right influence, you can reach a huge quantity of people with just one exceptional service. Companies that primarily see profit over people will struggle to provide a base for a community to form. Personality and personability need to be at the forefront of your salon, promoting loyal customers, positive gossip and in time a devoted following.
2. Loyalty Program
Once you've caught a community in your net, you need to try and keep them - one of the best ways to do this is to make their loyalty worthwhile.
Benefits for recurring customers can make them feel seen and valued, adding to the personability of the brand and therefore strengthening the foundations of your community. Great examples include loyalty cards, priority bookings, and even discounts on treatments. Salon membership can reinforce the recognition of your tribe, where you can even play around with a relevant name for your following that's enticing to those considering joining your salon.
3. Digital Marketing Strategy
We live in a society where digital marketing is massive - a good social media presence can gain you a following before people have even walked through the door!
By adopting a consistent posting schedule with dynamic content, potential customers can see the quality you have to offer from the comfort of their own homes. By utilising social media trends effectively, you can stay current and attractive, thus benefiting the aesthetic of your salon. Before and After videos are hugely popular on TikTok and instagram and are a great way to promote the talent of your employees. The bigger your social media following, the more new customers will respect and want to try what you have to offer.
If you still want to establish a larger community, smart collaborations can give you a great platform to be seen by a new audience.
An understanding of your competition will give you a step up when it comes to your own image. As well as being advantageous when it comes to marketing, knowing other current businesses can be great in terms of collaboration. For example, linking with a coffee shop in the local community can give you space for advertisement, delicious beverages for your clients and an opportunity to combine your following and expand your membership empire.
5. Local events
Similarly to word of mouth, getting involved in your local community can have a brilliant impact on your social standing and reputation as a friendly business. Not only this, but it puts you into places where you can connect with even more of your potential customers face to face.
Local events give you the opportunity to showcase new and existing products, share samples with potential customers and gain face-to-face feedback. All strategies are great for widening your audience, but also ensuring that your products and services continue to meet your consumer needs and expectations.
Taking part in local events also provides a fantastic opportunity to connect and sit amongst other local businesses, creating excellent collaboration and word of mouth opportunities.