Get to know us where it all began

Savvy & Shine Professional Haircare was lovingly established in 2010 by founders Joanna and Tom Maxwell. Husband and wife team who realised an opportunity in the market for personable, cruelty free and sustainable haircare distribution across the UK and Ireland.

An expert in her field, Joanna has over 25years experience in the industry educating salons in all things technical across the world. It led her to want to bring the very best in eco friendly, sustainable brands to like minded salon owners across the nation.

Situated in Antrim, Northern Ireland the Savvy warehouse is a treasure trove of great haircare, education and everything a salon needs to make life a little easier.

What matters to us

Our goal has always remained the same, we strive to provide a personable, friendly customer service to all our stylists and salons, with honesty and integrity at our forefront..and epic exclusive brands.

Where we're going

Our values help us set the standards which we directly apply to the way we run Savvy & Shine. Making us fair, respectful, open and trusting. We only promise what we know we can deliver.

Our ECO promise

At Savvy & Shine we only work with brands that respect our values and aims, ensuring our salon partners are provided with the highest quality, cruelty free and eco friendly products.

We are determined to help make a difference, our product lines ensure we continue down an eco sustainable path. From vegan friendly, cruelty free products, to low density plastics and fully recyclable packing boxes and tape.

Learn more about our brands

Eva Professional
Brazilian Bond
Cloud Nine
Foxy Blonde

Open a Trade Account

Are you a hairdresser wanting to purchase our Savvy and Shine products?
Then you should sign up for a trade account. This account will give you exclusive access to all our Salon Professional Products with the click of a button.

How to sign up for a trade account?

Number One

Prepare the following information:
Salon Name (Optional)
Contact Name Email
Phone Number Address

Number Two

Complete the form on the Trade Shop page to request a Trade Account.

Number Two

Once submitted, wait for the invite link that will be sent to your provided email.

Not a trade customer?

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Find out more about the leading brands
in UK and Ireland

View our Brands