However, we know just how daunting social media can be. With so much information out there, it's easy to feel overwhelmed. That's why we've compiled our 6 top tips for crushing it on social media.
1. Define Your Goals
Social media goals are essential and should work in conjunction with the goals of your business. Having clearly defined goals for your social media will help you to get the most out of the platforms you're using, while also helping you to create higher quality content that is on brand and resonates. This will allow you to track success and identify potential areas of improvement. For those just starting out, quality over quantity is the way forward.
2. Know Your Audience
Consider who your clientele are and cater to them. What gender are they? What age are they? When would they typically be scrolling through social media? Use this prior knowledge to your advantage. Knowing who your audience is is essential to crushing it on social media real connections generate real results.
3. Be Consistent
Consistency is key and is also largely dependent on which platform you're using. For example, platforms such as Facebook or Instagram posts do not need to be updated multiple times a day, whereas Twitter and Instagram Stories may benefit from this approach. Consider the algorithm - what kind of content is boosted? Are posts viewed chronologically or are there other deciding factors? Consistency should tie in with your goals and overall plan.
4. Personable Engagement
Don't be afraid to interact with your audience. As well as posting relevant content, keep an eye out for any questions under your posts, handles or hashtags. This can be a great opportunity to share additional information regarding your brand or products with your audience, and it also shows that you, as a brand, are listening. The more personable, the more engagement and the more boosts to your business. Why not even throw in a giveaway or competition post every now and then?
5. Multimedia Content
With video content on the rise across a range of social media platforms, it can be a great way to showcase your hard work and skills while also having fun with creating original content. From before and after photos and videos, to explaining particular processes as you do it, to even including sketches of fun-customer interactions, the social media world is your oyster when it comes to generating multimedia content.
6. Be Open To Change
While change can be just as daunting as social media itself, it's part and parcel of the entire social media experience. With algorithms that can change overnight and trends that are always on the move, it's important to remain open minded as change garners development. Algorithm changes will not be written out in black and white, unfortunately, but as a content creator you will notice changes in your analytics.
Is there an increase in advertising? A decrease in organic engagement? Are there any patterns? Keep these in mind as you post. Additionally, try not to shy away from audience feedback. Ultimately, they are the ones who will be utilising your services so take this as an opportunity to build trust and garner information into what they do and don't like.