Hair and scalp education, from the salon chair to the world stage
Savvy & Shine founder Joanna Maxwell has spent more than 25 years educating in over 50 countries. Today she teaches salon teams, speaks to communities and advises brands, with a specialism in hair and scalp health.
What we do at Savvy & Shine
We are an education-led haircare distributor based in Northern Ireland. Every brand we bring to salons comes with the knowledge to use it well: technical training, product education and ongoing support.
Watch Joanna explain what we do in the first of our Savvy Sessions.
Learn with Savvy & Shine
Watch, read or book education for your team, at your own pace or in person.
Savvy Sessions on YouTube
Short videos on colour, scalp care and our brands, from what 00 clear lift is to how to use a product properly.
Watch now →
E-books by Joanna
Practical guides you can download today, including the Menopause Hair Guide and the Complete Guide to Colour Peroxides.
Shop the e-books →
Savvy & Shine Academy
Our Northern Ireland academy hosts technical courses for salon teams and distributors. New course dates are coming soon, so register your interest.
Register your interest →
In-salon and brand education
Training for your team on the brands you stock, from colour and consultation to retail and conversion support.
Enquire →
Education blog
Technical articles, product launches and hair topics explained in plain language.
Read the blog →
Technical manuals and guides
Product manuals, mixing guidelines and training guides for the brands we distribute.
View resources →
Hair and scalp health
Hair thinning, scalp changes and fragile hair are some of the most common worries clients bring to the salon, and some of the hardest to talk about. Joanna specialises in helping salons and their clients understand what is happening and build healthier routines.
- Hair thinning, density and texture changes
- Scalp comfort, oiliness, dryness and flaking
- Life-stage changes, including menopause
- When to recommend a medical opinion
AI scalp analysis
Our scalp analysis camera magnifies the scalp so you and your client can see exactly what is going on: oiliness, dryness, flaking, irritation and thinning.
The results are matched to the right Eva Professional Capilo treatments, so every recommendation is based on what the camera shows rather than guesswork.
Menopause and hair health
Joanna speaks to menopause groups, workplaces and community organisations about the changes hormones can bring to hair and scalp, with practical advice and space for honest questions.
Her e-book, the Menopause Hair Guide, goes deeper into the topic.
Education beyond the salon
Joanna also works with audiences well beyond the salon floor.
Keynotes and events
Hair and scalp health talks for conferences, clubs, workplaces and community groups, including men's hair and scalp health.
See speaking topics →Manufacturers and distributors
Education programme design, brand launches and market development, drawn from work in more than 50 countries.
Talk to Joanna →Our community
From chairing Antrim Chamber of Commerce to menopause support groups, see how we give back.
Visit our community →Bring education to your salon, team or group
Tell us who you are and what you would like to learn, and we will put together the right session.