Our community

Championing people, salons and local business

Savvy & Shine is more than a haircare distributor. We share knowledge where it is needed, from menopause support groups and sports clubs to the Antrim business community that Joanna chairs.

Championing people, salons and local business
Local leadership

Chairperson, Antrim Chamber of Commerce

Joanna Maxwell is Chairperson of Antrim Chamber of Commerce, the cornerstone of the business community in Antrim. She supports local businesses to grow, speaks up for them on issues that matter and brings people together through Chamber events.

It is the same approach she brings to the hair industry: share what you know, support the people around you and help everyone grow.

Why it matters

Nobody should feel alone with hair and scalp worries

Changes to your hair and scalp can feel personal and isolating. Our talks create a space where questions are welcome, information is clear and people leave knowing what to do next, including when to speak to a doctor.

Supporting salons

A stronger hairdressing community

As a Northern Ireland business, we are proud to support local salons with education, business advice and the brands to help them stand out, and to connect them with opportunities at home and internationally.

Get involved

Invite Joanna to your group or event

Whether you run a menopause group, a sports club, a workplace wellbeing day or a business event, we would love to hear from you.