concept. a smoothing shampoo to cleanse, smooth and strengthen hair. benefits. controls unruly hair, adds softness and shine, reduces frizz, helps detangle and improve manageability. sulfate-free cleansers’ gently clean to reduce colour fading. how to use. wet hair, lather and rinse. 30ml/1.1fl.oz recommended for frizzy, unruly, colour-treated hair. vegan / cruelty free / made without sulfates, parabens or gluten.